6 Seats Per Cohort
the curated cohorts
one cohort at a time. guided by experts. built by you.
Eight weeks. Real deliverables in every session. AI training tailored to your business. Build complete marketing programs you can actually run and scale.
THE CHALLENGE
You have something worth showing up for
Most business owners know they need better marketing. The hard part is finding the time to build it, knowing where to start, and having someone in your corner who can actually show you how. That is exactly what the Curated Cohorts are designed to do.
The Approach
one layer of your marketing. built completely.
ready to use.
Most programs try to cover everything at once. The result is a lot of notes and not much progress.
The Curated Cohorts work differently. Each cohort takes one layer of your marketing, builds it completely over 8 weeks, and leaves you with deliverables that you can begin implementing immediately. AI training is woven into every session so you leave knowing how to use the tools that will keep your marketing running long after the cohort ends.
Every cohort is a live small group build experience with real-time feedback on your actual business. You leave every session with something finished.
Cohort One
curate your foundation
Know who you are. Know who you serve. Know exactly what to say.
Before anything else gets built, your brand needs a foundation. Your social media, your website, your sales conversations, your email marketing: all of it works better when you confidently know your messaging.
This is the work most business owners put off, and everything that comes after it suffers.
Eight weeks to get it done for good.
Check out our week-by-week itinerary below!
Next Cohort:
Starts July 7, 2025 • Tuesdays 11:00 to 12:30 EST • 6 Seats Available
Week 1: Know Your Business
Who you are, what you do, and what makes you different. You leave with a clear picture of your position in the market and the AI foundation you will build on for the next seven weeks.
Week 2: Know Your Client
Deep dive into ideal client persona development. We go beyond demographics into psychology. You leave with fully written personas you will reference and feed AI for every piece of content going forward.
Week 3: Your Core Messaging
With your personas in hand, we build your messaging framework. We use AI prompting to test, pressure-check, and refine until every version feels natural and lands clearly. You will know what to say in any room by the end of this session.
Week 4: Brand Voice and Tone
We translate your messaging into a repeatable voice. What words do you use? What do you never say? How do you show up differently in a sales conversation versus a social post versus an email? You leave with a written voice and tone guide your whole team can use, plus the AI prompts to write on-brand content in any format.
Week 5: Brand Identity
Logo direction, color palette, and typography. We audit what you have, identify what is working, and map out the visual direction that reflects the brand you have just defined. You leave with a visual direction that finally matches the quality of your work.
Week 6: Messaging Deck with Brand Guide
We take everything built in Weeks 1 through 5 and assemble it into one deck. This becomes your internal north star, your external-facing reference, and your AI operating guide.
Week 7: Media Kit and Presentation Deck
We take week 6 deliverables and build out a polished, on-brand presentation deck ready to use in sales conversations, pitches, and partner meetings, and a media kit that’s in place for any new opportunity.
Week 8: Integration and AI Workflow
We zoom out and map how your foundation connects to everything you will build next: your website, your social media, your sales process, and your email marketing. We finalize your custom AI prompts and workflows so you can create consistent, on-brand content independently. The session closes with your Brand Brief presentation to the group.
The Finale
You walk out with a finished brand, a clear voice, presentation materials, and the AI workflows to continue scaling from here.
Cohort two
curate your feed
Stop posting and hoping. Build a system that runs.
Inconsistent social media is not a motivation problem. It is a system problem.
This cohort builds that system from the ground up, one week at a time, so by Week 8 you have a complete social media presence, AI-powered workflows to maintain it, and results you can actually point to.
Check out our week-by-week itinerary below!
Next Cohort:
Coming this Fall • Join the Waitlist • 6 Seats Available
Week 1: Platform Strategy and Best Practices
We walk through each core platform: Facebook, Instagram, LinkedIn, and YouTube. Who the audience is, what performs, and what to skip. You leave knowing exactly where to focus and why. Note: this cohort builds on a clear brand foundation. If your messaging and personas are not yet defined, Curate Your Foundation is your best starting point.
Week 2: Bio Optimization
We audit and rewrite your bios, links, and profile details across every active platform. You leave with a presence that is polished, consistent, and built to convert.
Week 3: Content Pillars and Topic Mapping
We build your content pillars specific to your brand and map out every topic underneath them. You leave knowing what to post, why it matters, and how to feed it directly into AI to generate content fast.
Week 4: 30-Day Content Calendar
We build your full content calendar: every post mapped by pillar, topic, format, and platform. You leave with a month of content planned.
Week 5: Templates and Batch Creation
We build 8 to 12 branded Canva templates tailored to your pillars, then batch your first round of posts using AI. You leave with content that is designed, written, and ready to schedule.
Week 6: Scheduling, Engagement, and Workflow
We show you how to schedule efficiently, engage strategically, and run your entire social media presence in under 60 minutes a week.
Week 7: Paid Ads
We cover Meta Ads from the ground up: how the platform works, how ad campaigns differ from boosted posts, when to use each, and how to build and launch your first ad.
Week 8: Recap and What Comes Next
We review what you built, what is already working, and how to keep the momentum going long after the cohort ends. Your system is in place. Now you run it.
Bonus: The Collaborative Campaign
In the final weeks, the cohort group collectively launches a real campaign together with coordinated posts and intentional cross-tagging over 5 to 7 days. The group tracks results together: follower growth, expanded reach, new connections, and proof the system works.
The Finale
You built the system. You launched a real campaign. You leave with the strategy, the templates, and proof it works.
week 01
Know Your Business
Who you are, what you do, and what makes you different. You leave with a clear picture of your position in the market and the AI foundation you will build on for the next seven weeks.
week 02
Know Your Client
Deep dive into ideal client persona development. We go beyond demographics into psychology. You leave with fully written personas you will reference and feed AI for every piece of content going forward.
week 03
Your Core Messaging
With your personas in hand, we build your messaging framework. We use AI prompting to test, pressure-check, and refine until every version feels natural and lands clearly. You will know what to say in any room by the end of this session.
week 04
Brand Voice and Tone
We translate your messaging into a repeatable voice. What words do you use? What do you never say? How do you show up differently in a sales conversation versus a social post versus an email? You leave with a written voice and tone guide your whole team can use, plus the AI prompts to write on-brand content in any format.
week 05
Brand Identity
Logo direction, color palette, and typography. We audit what you have, identify what is working, and map out the visual direction that reflects the brand you have just defined. You leave with a visual direction that finally matches the quality of your work.
week 06
Messaging Deck with Brand Guide
We take everything built in Weeks 1 through 5 and assemble it into one deck. This becomes your internal north star, your external-facing reference, and your AI operating guide.
week 07
Media Kit and Presentation Deck
We take week 6 deliverables and build out a polished, on-brand presentation deck ready to use in sales conversations, pitches, and partner meetings, and a media kit that’s in place for any new opportunity.
week 8
Integration and AI Workflow
We zoom out and map how your foundation connects to everything you will build next: your website, your social media, your sales process, and your email marketing. We finalize your custom AI prompts and workflows so you can create consistent, on-brand content independently. The session closes with your Brand Brief presentation to the group.
Not Sure Where to Start?
here is how to choose
Start with Curate Your Foundation if: Your messaging feels unclear or inconsistent. You over-explain in sales conversations. Your brand does not fully reflect the quality of your work. You have been meaning to nail down your positioning, your tagline, your one-sentence pitch, but have not gotten there yet.
Start with Curate Your Feed if: Your brand foundation is solid, but your social presence is inconsistent, under-optimized, or not producing results. You know who you are and who you serve. Now you want to show up for them consistently, with a real system behind it.
Not sure? Book a strategy call and we will help you find the right fit.
HOW IT WORKS
small group. live sessions. real feedback on your actual business.
Six participants per cohort. Every week includes:
A 90-minute live build session with expert strategists guiding every step
Real-time feedback on your specific business, not a hypothetical
AI training built into every session so you leave with tools you know how to use
Structured templates and frameworks you keep and use after the program ends
A dedicated feedback block each week to dig into your assignments together
You are building, in real time, with a small group of people doing the same work beside you.
Who This Is For
built for founders who are ready to build
This is the right fit if:
Founders who are tired of figuring out marketing alone
Business owners who want to understand and own their marketing, not just outsource it
Nonprofit leaders who need a clear brand and consistent presence without a big budget
Marketing managers and teams who want to build smarter systems with AI
Entrepreneurs at any stage who are ready to stop winging it and start building something that lasts
If any of that sounds like you, you are in the right place.
testimonials
what our clients say
our team
meet the curators
Karissa Tunis brings 15 years of brand building, media production, and growth strategy across startups and established companies. She has launched four businesses, partnered with Forbes, and advised C-suite executives across industries. The Curated Foundation curriculum is built from the same framework she has used to build her own companies.
Abigail Ray spent over a decade on global brands including Disney, Coca-Cola, and Saatchi & Saatchi before co-founding Curated Studios. She specializes in visual identity, brand positioning, and the creative systems that make a brand hold up at every stage of growth.
Together, they have run every cohort personally. You are not getting a facilitator. You are getting the people who built the method.
our Instructors
led by strategists. built for founders.
Karissa Tunis brings 15 years of brand building, media production, and growth strategy across startups and established companies. She has launched four businesses, partnered with Forbes, and advised C-suite executives across industries. The Curated Foundation curriculum is built from the same framework she has used to build her own companies.
Abigail Ray spent over a decade on global brands including The Walt Disney Company, Coca-Cola, and Saatchi & Saatchi before co-founding Curated Studios. She specializes in visual identity, brand positioning, and the creative systems that make a brand hold up at every stage of growth.
Together, they have run every cohort personally. You are not getting a facilitator. You are getting the people who built the method.
Your Investment
$3,500 per seat
or 2 payments of $1,925
Each cohort is priced the same. What is included:
8 live build sessions with expert strategists
Real-time feedback on your specific business
AI training and custom prompts built for your brand
All templates, frameworks, and session guides
Complete deliverables you keep and use after the program ends
A dedicated weekly feedback block
For many participants, the work done inside a cohort becomes the foundation for everything they build next. We are invested in that outcome.
Application timeline:
Applications close when seats are filled
Accepted applicants notified within 48 hours
Deposit due within 72 hours of acceptance to hold your seat
Need more information
frequently asked questions
Do I need to complete Curate Your Foundation before Curate Your Feed?
It is strongly recommended but not required. Curate Your Feed is designed for participants who already have clarity on their brand, their audience, and their messaging. If that foundation is already solid, you are ready. If you are not sure, start with Curate Your Foundation. The two programs are designed to build directly on each other.
Can I do both cohorts?
Yes, and many participants do. They run in sequence by design: Foundation first, Feed second, so the work from one cohort flows directly into the next.
Is this a mastermind?
No. This is structured implementation with real-time feedback and weekly deliverables.
Is this a course?
No. This is a live, high-touch build experience inside a small group. You leave every session with something completed, not something to watch later.
Do I need to know how to use AI already?
No. We train you on how to set up and use AI for your marketing as part of the program. You will leave knowing exactly how to make it work for your business.
How much time should I commit?
One 90-minute live session per week, plus two to four hours of implementation between sessions. This is active building, not passive learning.
Is there one-on-one support?
The program is group-based. Optional office hours are available for deeper support between sessions.
Is this remote or in-person?
Fully remote. Charleston-based participants are welcome to join in person for the Week 8 celebration and final presentations.
What happens after the program ends?
Many participants choose to continue working with us through project-based support or an ongoing retainer, depending on their goals and next stage of growth. The foundation you build here is designed to grow with you.
Why is the investment at this level?
Because what you build here replaces months, often years, of scattered and misaligned marketing. You leave with clarity, real assets, AI skills, and systems most founders do not put in place until much later. And you leave knowing how to use all of it.
Is AI training included?
Yes. AI training is built into every session in both cohorts. You will leave with custom prompts, workflows, and a working knowledge of how to use AI tools to create content, maintain your brand voice, and run your marketing more efficiently.
Do I need to be tech-savvy to participate?
No. Both cohorts are designed to meet you where you are. Our strategists guide you through every tool and platform step by step, including the AI components, so you leave feeling confident, not overwhelmed.
Ready for next steps?
apply today for your curated cohort
Six seats per cohort. Two programs to choose from. Tell us about your business and which cohort you are applying for. Your marketing gets built from here.
Book a Strategy call
where are you in your journey?
Launching a business. Growing your marketing. Building your authority. Learning to do it yourself. Every stage needs a different kind of support. We're here for all of it.
