Curated Studios
we built this because every founder deserves the real thing
Not generic advice. Not a Canva tutorial. A real marketing foundation, built on the same strategy that runs the brands you admire.
our story
good marketing was never just for the brands with big budgets. we decided to do something about that.
Between the two of us, we have spent decades building marketing with some of the most recognized brands in the world. Disney. Coca-Cola. Forbes Books. Saatchi & Saatchi. We know what good strategy looks like. We know how to build it. And we know exactly who has always had access to it.
That last part is what drove us to start Curated Studios.
The best marketing thinking has always lived inside big agencies and well-funded companies. The small business owner, the side hustler, the founder doing it mostly alone: they get generic advice and guesswork. Not a real foundation. Not the same thinking that runs the brands they admire.
We thought that was worth fixing.
Curated Studios exists to give every founder access to real marketing strategy. Whether you work with us directly, go through the Curated Cohort, or learn it yourself through our programs, the strategy you get is the same one we would build for anyone.
Good marketing is not complicated. It just takes the right foundation. We built the path to get there.
Our Team
meet the curators
Karissa Tunis
Co-Founder & Chief Executive Officer
Karissa is a strategic media and marketing executive with over 15 years of experience driving growth for startups and established companies. She has launched and scaled four businesses, produced podcasts and documentaries, published a book, and partnered with Forbes and C-suite executives across industries to build brand strategy that performs.
Her real expertise is in seeing the architecture of a brand before it exists, and then building the foundation that makes it hold. That instinct shapes the Curated Cohort curriculum and every client engagement we run.
Abigail Ray
Co-Founder & Chief marketing Officer
Abigail is a brand strategist and creative director who spent over a decade on global brands including The Walt Disney Company, Wendy's, Coca-Cola Consolidated, and Saatchi & Saatchi before co-founding Curated Studios. She specializes in visual identity, brand positioning, and creative systems that make a brand hold up at every stage of growth.
What makes Abigail different from most brand designers is that she thinks in systems. A logo is the beginning of a brand language that has to hold up on every platform, in every context, as the business grows. That thinking is what she brings to every project.
Together:
We do not hand work off. When you work with Curated Studios, you work with us and the team we have built around this methodology. Every strategy, every brand decision, every piece of content connects back to the same foundation we have spent years developing.
How We Work
we teach what we do, so you can own what you build
Most agencies hold the strategy close. The thinking stays with the team. When the engagement ends, so does the momentum.
We work differently. From the Curated Cohort to our retainer engagements, we build with you, not just for you. Every strategy is documented. Every framework is yours to keep and run, no matter how long we work together.
That is not just a service model. It is the belief behind everything we do. A founder who understands their own marketing makes better decisions, builds a stronger team, and grows with more confidence at every stage.
The foundation every founder deserves is not just something we sell. It is something we genuinely believe everyone who is building something real should have access to.
Built for Women Who Are Building
a community we are growing on purpose
Along the way, we kept meeting women in the same position: talented, driven, and doing it largely alone. The side hustler who has been telling herself she will make it official for two years. The mom who turned a skill into a service and is not sure what to call herself yet. The founder who has clients and real traction but a brand that still looks like a side project.
We see you. We are you.
That is why we are building a community specifically for women who are in the thick of it: launching, growing, or figuring out the next step. A place where the strategy is real, the support is genuine, and the goal is simple: help each other build something that lasts.
One thing we are working toward: a grant seat in the Curated Cohort for a single mom who is in the early stages of building her business. Because the women who need this most are often the ones least able to invest in it.
We want to change that, one seat at a time.
More on the community and grant seat coming soon.
Book a Strategy call
where are you in your journey?
Launching a business. Growing your marketing. Building your authority. Learning to do it yourself. Every stage needs a different kind of support. We're here for all of it.
